Personal Information that We Sell or Share/Use for Targeted Advertising
Under California law, “share” means disclosing your personal information by us to a third party for cross-context behavioral advertising, in exchange for money or anything else of value. Thus, when we use the term “share” under this section, we are using it in the narrow meaning of how it is defined under California law. Other State Privacy Laws do not use the term “share,” but describe the concept as using personal information for targeted advertising.
Under the laws of California and Colorado, “sell” means exchanging your personal information by us with a third party for money or anything else of value. Under Virginia law, “sell” is the exchange of personal information for money only.
We may sell or share/use for targeted advertising the following categories of Personal Information:
Contact Information;
Other identifying information;
Demographic Information;
Internet or other electronic activity and
Commercial information
We sell and/or share/use for targeted advertising this information to companies who may contact you to provide services for you such as master plan developers, solar providers, landscape companies, telecommunications providers and other service providers for your home. We do not knowingly sell or share/use for targeted advertising the personal information of minors under the age of 16.
Right to Opt Out of Sale or Sharing/Using Your Personal Information for Targeted Advertising
As described above, we engage in targeted advertising on our Websites, through the use of cookies, pixels, web beacons and other similar technologies set by advertising networks. The participation in certain advertising networks may constitute a "sale" of personal information, or “sharing/processing for targeted advertising” under State Privacy Laws. You can opt-out of this activity for online activity by clicking here[RTH1] and clicking the toggle button to opt out. You can also enable an opt out preference signal for a browser or plug-in that makes it clear that such signal is meant to have the effect of opting you out of the sale and sharing of your Personal Information. Note that we will only apply the request to that specific device or browser and only for cookie or pixel based selling and sharing. Please note that you will need to opt out on each browser and device where you use our Services. If you clear your cookies, your opt out request will no longer be saved for that browser.
To opt out of offline selling or sharing, please click here[RTH2] . You can also call us at (877) 916-4121 to submit your request by phone. You must provide us with your full name and email address. full name, physical address, email address, telephone number and whether you are an existing homeowner or renter. Failure to provide all of the foregoing information will prevent us from processing your request. In order to designate an authorized agent to act on your behalf you must send a signed, written authorization to Shea Properties c/o Shea Consumer Privacy Compliance Group 130 Vantis, Suite 200 Aliso Viejo, CA 92656.
We do not “sell” or “share” Sensitive Personal Information (as defined under State Privacy Laws).
Right to Opt out of Profiling
If you are a resident of Colorado or Virginia, you have a right to opt out of any form of automated processing performed on personal information to evaluate, analyze or predict personal aspects related to your economic situation, health, personal preferences, interests, reliability, behavior, location or movements (“Profiling”). To opt out of cookie-based or digital advertising-based Profiling, please follow the instructions detailed above. To opt out of Profiling that is not cookie-based or digital advertising-based, please click here[RTH3] or call (877) 916-4137. You must provide us with your full name, physical address, email address, telephone number and whether you are an existing homeowner or renter and state that you would like to opt out of profiling. Failure to provide all of the foregoing information will prevent us from processing your request. Further, in order to verify your identity, we will match that information to the information we have on our systems. In order to designate an authorized agent to act on your behalf you must send a signed, written authorization to Shea Properties c/o Shea Consumer Privacy Compliance Group 130 Vantis, Suite 200 Aliso Viejo, CA 92656.
Note that we will not be able to opt you out of profiling where one of the following exceptions applies:
· Legal: to comply with applicable laws, rules or regulations; to comply with a civil, criminal, or regulatory inquiry, investigation, subpoena, or summons by governmental authorities; to cooperate with law enforcement; to investigate, exercise, prepare for or defend actual or anticipated legal claims; or to assist another party with any of its obligations under applicable laws;
· Security: to prevent, detect, protect against, or respond to security incidents, identity theft, fraud, harassment, or malicious, deceptive, or illegal activity; preserve the integrity or security of systems; or investigate, report, or prosecute those responsible for any such action;
· Improvement of Services/Internal use: to conduct internal research to improve, repair or develop products, services or technology;
· Transactional: to provide a service specifically requested by you; to complete a transaction with you or to complete a contract we have with you; and
· Public Interest: to protect your vital interests or those of another individual.
Sensitive Personal Information
We do not collect or process Sensitive Personal Information, as defined by California law, for inferring characteristics or use or disclose Sensitive Personal Information for purposes other than those permitted by law.
Right to Appeal
If you are a Virginia or Colorado resident and we were unable to fulfill your request, you may appeal our request by emailing us at privacy@sheaproperties.com within fourteen days of our decision, including “Appeal Request” in the subject line, with a detailed reason for your appeal, as well as your state of residence.
Non-Discrimination
We will not discriminate against you for exercising any of your Rights under State Privacy Laws and we will not deny you goods or services, charge you a different price, or provide you with a lesser quality of services if you exercise any of your rights under State Privacy Laws.
Data Retention
We will store your Personal Information for as long as is reasonably necessary to fulfill the purposes described in this Privacy Policy or as required by law.
Notice to California Residents/Your California Privacy Rights
You may request that we not share your Personal Information with third parties for their direct marketing purposes by sending us an email at privacy@sheaproperties.com or mailing your request to:
Shea Properties
c/o Shea Consumer Privacy Compliance Group
130 Vantis, Suite 200
Aliso Viejo, CA 92656
Supplemental Notice to Nevada Residents/Your Nevada Privacy Rights
If you are a Nevada resident and would like to request to opt out from any sale (per Nev. Rev. Stat. 603A) of your personal information to anyone so that they can license or sell the personal information to others, please email privacy@sheahomes.com. Please title your email "Nevada Opt Out from Sale" and include your full name and the email address for the account you are contacting us about. Please only include one request per email message.
Notification of Changes
If we decide to change our Privacy Policy, we will inform you by posting those changes on our home page. We reserve the right not to provide any other notice. We may change this Privacy Policy from time to time. Those changes will go into effect on the “Updated” date shown in the revised Privacy Policy. By continuing to use the Websites, you are consenting to the revised Privacy Policy.
PLEASE PRINT A COPY OF THIS PRIVACY POLICY FOR YOU RECORDS AND PLEASE CHECK THE WEBSITES FREQUENTLY FOR ANY CHANGES.
How To Contact Us
Should you have questions or concerns about this privacy policy, please send an email to privacy@sheaproperties.com or write to us at:
Shea Properties c/o Shea Consumer Privacy Compliance Group
130 Vantis Drive, Suite 200
Aliso Viejo, CA 92656